The Taos News switch to a five-column format as part of a redesign with Creative Circle that launched July 18.
"The Taos News is one of the best weekly papers in the United States," said Bill Ostendorf, president and founder of Creative Circle Media Solutions. "But their owner, Robin Martin, knew they could be even better and asked us to help them take their work up a notch."
Key elements of the redesign were to improve their headlines, introduce alternative story forms, make content more relevant to readers, improve the layout and organization of the paper and make better use of their staff photographer (yes, they still have a staff photographer, and a good one). We also worked on better planning and handling of deadlines.
But one of the biggest and most obvious changes was a switch to a five-column grid for both news and advertising.