NEWSPAPER WEB SITES are generally pretty awful looking. It’s time to try something new.
Newspaper sites have followed each other like lemmings into a world of too many links, not enough variety, poor use of visuals and confusing site structures.
The great thing about all those content management systems is that they save money. The bad news is that they make us all look alike. And guess what? That may be costing us money.
Web sites are different than print. But not that different. You still need a clear link between your brands. You still need to grab users’ attention and hold it. You still need to be organized and easy to use. You still need to edit.
THE ANSWER IS TO SIMPLIFY. We need to edit our web pages like we edit our front pages. That’s what readers (might) pay for. Clarity. Hierarchy. Drama. Variety.
Your site probably doesn’t provide that now.
We can get you into the next generation of news web design or help you launch the kind of niche sites that are proven money makers.
A few recent clients