SU GUIA, Passaic, N.J.

This relatively new startup began as an experiment to see if there was enough interest in the market for a Spanish-language publication. The experiment worked. But to fuel its growth, our client wanted a more modern and upscale look to attract a broader circulation base.

Deborah Withey was the lead designer, Bill Ostendorf was the project coordinator and Kevin Dilley handled the launch, training and feedback.

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