THE FLORIDA TIMES-UNION,
Jacksonville, Fla.

The flagship of the Morris Publishing chain wanted help with their redesign, which would be led by news editor Jeff Reece. The management team felt they knew what they wanted and had most of the tools to pull it off, but wanted an outside source to bounce ideas off of and help them get the most out of the project.

We helped Jeff avoid some redesign pitfalls and gave him feedback on his prototypes and ideas. We also provided training, management consulting and were on hand during launch to help make sure the first few days under the new design went smoothly.

Bill Ostendorf served as project coordinator and led training and management consulting portions of the project. Bill, Carolyn Flynn, Kristen Powell, Kevin Dilley and two other designers contributed ideas and feedback. Bill and Kevin provided launch support.

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