DISPLAY ADVERTISING TRAINING
Your advertisers count on you to provide them with ads that work, but the vast majority of ads in newspapers are poorly designed. “But that’s what the advertiser wanted,” is often the response. Here’s why that doesn’t work: If their ad isn’t effective, they don’t move product. If they don’t move product, they either go out of business, reduce their ad spending or explore other advertising mediums that do move product.
We have to get back to being the experts about what works in advertising. To do that, our own staffs have to improve their knowledge and communication about ad design. This is a big-time, bottom-line issue and you can’t afford not to invest in effective ad design training.
We also provide advertising consulting services, including help with workflow improvement, production quality control, new products, branding and marketing. And we can help you with research and provide you with technology to test the effectiveness of your advertising.