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THE DAILY GAZETTE, Schenectady, N.Y.

New zoning strategy help The Daily Gazette snag more market share

  • Before
  • Before
  • Before: business
    After: business
  • Before: news
    After: news
  • Before: sports
    After: sports
  • Before: opinion
    After: opinion

Putting a stronger focus on local news was a major goal of this redesign. We repackaged all the paper's local coverage and created a way to efficiently zone local content.

We also worked to streamline and improve production and deadline performance by recommending technology and workflow changes.