More news

practical solutions for print and digital media


     What we do

WE ARE A UNIQUE firm, drawing much of our talent from top working media professionals. We can put together a team of specialists to help you with a wide range of design, content, workflow, management, production, advertising or technical needs. The result is guaranteed – top quality training, management and design services.

THE GROUP IS LED by Bill Ostendorf, who founded Creative Circle in 1984. Bill worked as a front-line editor in large and small newsrooms for 20 years. He spent 13 years at The Providence Journal, holding a variety of positions, including managing editor for visuals and new product development. After 16 years of being a full time editor and part time consultant, he left his day job in 2000 to devote his full attention to Creative Circle.


CREATIVE CIRCLE HAS HELPED redesign more than 500 publications and 250 web sites, led consulting and training projects in 23 countries on three continents and has provided featured speakers for more than 500 industry workshops and conventions.  


IN ADDITION, MORE THAN 20 other consultants with diverse and specialized backgrounds worked on Creative Circle projects.

WE CAN HELP train your editorial, advertising, promotion or production staffs to improve their color correction or color use to improve the quality of your photo reproduction.  

WE HAVE LED TRAINING AND CONSULTING projects all over the world and redesign and revenue growth projects across North America. We are currently working on one or more projects in Colorado, Florida, New Jersey, New York, Rhode Island, Illinois, New Hampshire, New Mexico, Virginia and Bermuda.


NEWSPAPERS ASK ADVERTISERS to trust them with their brands but we often don’t manage our own brands effectively.

Does your image and message appear consistently across all your products – trucks, stationary, business cards, web site, newspaper, coin boxes, etc.? Are you using the same fonts and colors throughout?

Will someone picking up any of your products know instantly who produced it? Do your advertisers understand all the products you offer?

And how do you weave a variety of different brands together – web sites, publications, apps, events, directories? Should they look completely different or should they all look related? 

We can help you sort through any confusion and make the most of the great exposure your brand should be enjoying throughout your market.


CONSULTING. We hate the word but we do it well.

We’re editors and designers, not consultants. We’re also strong managers who have seen it all in hundreds of newsrooms where we have worked or served as consultants.

We have found that the same problems exist in every newsroom everywhere in the world. Of course, they are also all different. But the core problems are always there, causing problems.

THE GOOD NEWS IS that every one of these problems can be overcome and we have helped solve them all. (The bad news is, we’ve never seen a newsroom that was able to solve them all at the same time!)

So, whether you would like some help consolidating the copydesk or getting photo to work with the city desk, we can help. Typically, it’s not that you can’t solve these things yourself – with enough time or resources. It’s just that you’ve got a newspaper to put out and that, unfortunately, gets in the way.

WITH OUR HELP, you will see problems differently and solve them faster than you could ever do on your own. Sometimes it requires training. Sometimes we can help you sort through the staffing issues or personalities that are getting in the way.  

We also find that we do a lot of plain old family counseling.

Whatever it takes, we’ll help you find solutions that work for you and your staff.